Martin Joiner’s Blog Confessions of a binge thinker

21Nov/110

MB Solar Systems website goes live

You may have noticed recently that our Government have suddenly decided to alter their policy on feed-in tariffs. This has been a massive blow of uncertainty to the solar energy industry. One of my clients, MB Solar Systems in Bridgwater, Somerset for whom I am doing branding and website design work are obviously affected by this. But like any good company they are seeing what some may call a crisis as an opportunity to diversify. I was half way through designing their new site when these changes hit, causing them to need a review of their services. They are making changes that would mean the website we planned a few weeks ago would now be out-dated at publication. Not good.

So what's required? Well... I wait. The Government deciding to bring the feed-in tariff deadline forward by 4 months has caused a sudden rush of demand meaning they have little time to discuss marketing with me. The extra stipulations on qualifying for a feed-in tariff means MB will most likely need to introduce new services to their portfolio which will mean a new structure to their website (and marketing model as a whole) to deliver a load of new information to customers. In the meantime I have published a stripped-down version of our planned website that delivers just the basics in a clean format. See http://www.mbsolarsystems.co.uk/.  Come the new year we can adjust our plans and commence development.

I am proud to be able to offer this level of flexibility to a client and I am also very pleased to have another eco company on my books.

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